Author:
Tarjinder S. Kailey
PPC management Birmingham offers the most practical method of advertising on the Internet and it\'s called pay-per-click advertising. There are many Internet marketers that have been successful on what they do without even working that much. This is the beauty of Internet marketing. You earn a lot and you work less. However, success can only be attained if you know what you\'re doing and you\'re doing the right techniques.
Internet marketing is a series of techniques that needs tweaking from time to time. You can even do this on your own but if you\'re a busy entrepreneur with several websites, you surely need a little help. It\'s really simple to get by the Internet\'s ways. Once you have fully set up your site- designs, functions and all- the next thing you have to do is get traffic. In other words, make people go to your website. This is where PPC Management Birmingham does the job.
PPC advertising is a kind of advertising that doesn\'t let the owner of the advert pay whenever it\'s being displayed. Instead, you will only pay when somebody clicks on your website\'s advert. That way, you\'re sure that the person who clicked on your ad has landed on your page.
PPC management Birmingham is a way to get traffic to a site. The Internet is the only place where the more traffic there is, the better. This means that your site is getting attention and when your site is creating a buzz in the Internet, search engines like Google, Yahoo and Bing will notice you as well. These three can be your best friends in the online world. Once you get these search engines to love you- because you\'re getting a whole lot of traffic and your website is not doing anything 'unnatural'- chances are, your site\'s link will appear on these search engines\' first pages. This is the greatest thing that can happen to a site. Millions of people go to the top search engines and being on the first page when your brand or service is being searched for means more definite possibilities.
PPC Management Birmingham has the experts that can set up your website\'s advert, place keyword-enriched words on it and set it up on the top search engines, ready to be activated. Aside from these services, they have a unique offer that guarantees these PPC adverts will be very effective and will help you earn more through the Internet. Now that\'s a great offer.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/why-you-should-avail-ppc-management-services-asap-4981297.html
About the Author
Tarjinder S. Kailey is the owner of Smart Internet Business Solutions. He is an Internet Marketing Entrepreneur and an industry professional with over 15 years experience. He has been coached by Leaders in the internet industry like Simon Coulson and David Cavanagh. He is a member of programs run by leading internet authorities - Tom Hua, Larry Loik and Mike Koenings. To learn more about Smart Internet Business Solutions, drop in at http://www.SmartInternetBusinessSolutions.co.uk.
Read more: http://www.articlesbase.com/seo-articles/search-engine-optimization-explained-in-simple-english-3516798.html?utm_source=sendgrid.com&utm_medium=email&utm_campaign=sys_mails#ixzz137psWbct
Under Creative Commons License: Attribution
23 Temmuz 2011 Cumartesi
Seeking A Great AdWords Account Manager
Author:
Mike Rhodes
There are a variety of things an individual must take into account when choosing a reliable, trustworthy, professional Google adwords management service. When contracting out AdWords management you should deliberate on these five factors when picking your Adwords management service. Knowing what to look for can assist you to make sure that you are getting the best manager you can and help you ensure you are receiving your money\'s worth.
The value of split testing
Spilt testing has become key in slashing click costs and even fundamental to attaining much improved ad placement in Google. Various Google AdWords advertisers live and swear by split testing mainly because of the magnificent influence it has on their own AdWords promotions. However there are a variety of of Google adwords management services that simply do not offer split testing as a result of the effort it takes to put it together for consumers. There are even providers who provide split testing as being an add on service, and therefore they charge additional money meant for split testing your advertisements. This is totally backwards and just plain incorrect. If you\'ve to pay an Adwords management service to take care of the AdWords accounts, split testing must certainly be provided as an aspect of regular management without any extra fees. Ultimately split testing, is the answer to decreasing your click costs and accomplishing greater ad positioning in Google.
Campaign Optimization
You had better ensure the Adwords management includes this. Campaign optimization is amongst the initial items which a skilled Adwords management service performs on your campaigns. Campaign optimization encompasses organizing keywords into quite closely knit, related adgroups. Google dislikes it when you incorporate all your keywords filled into the exact same or simply a few adgroups. Organizing the adgroups appropriately needs a lot of time and a lot of skill nevertheless is a vital element of making your AdWords campaigns achieve great relevancy.
Relevancy
The majority of Adwords management Service specialists understand that relevancy is a big part of creating AdWords campaigns successful, though just a few Adwords management Services emphasize the value of relevancy for their clients. It takes a great deal of work to create campaigns which possess flawless relevancy. If the management service does not assure that the adgroups, your commercials and your internet site landing page have ideal relevancy then you\'re not getting your money\'s worth of Adwords management. Google looks for relevancy and constantly benefits campaigns that perfect this.
Conversion
It is possible for you to have all the visitors in the globe browsing your website, if your website cannot convert this traffic into sales what is the point? The one goal of your website is to convert site visitors into sales and prospective customers. Unfortunately, it is not easy to stumble on a management service with knowledge about the conversion process. While majority of the Google AdWords management Services may help get more traffic by means of AdWords, not many of these services help their clients to improve their websites to make sure that they convert site visitors into product sales. Regardless, you should find a service which does both. Remember, conversion is principal to earnings.
Just what Training do the staffs undergo?
Continuing education is a big part of successful Adwords management. The Google AdWords world is frequently changing. If you are not regularly studying and also spending money on education then you will definitely fall behind. The most sophisticated Google AdWords Management Services invest tens of thousands of dollars in training. Never be hesitant to ask for confirmation of continuing education. In the end it is your own funds at jeopardy.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/seeking-a-great-adwords-account-manager-4997127.html
About the Author
Are you searching for the best Adwords management company? Here it is WebSavvy.com.au, Australia\'s number 1 Adwords management company. Visit http://www.WebSavvy.com.au and learn how to manage your adwords campaign in a better way.
Mike Rhodes
There are a variety of things an individual must take into account when choosing a reliable, trustworthy, professional Google adwords management service. When contracting out AdWords management you should deliberate on these five factors when picking your Adwords management service. Knowing what to look for can assist you to make sure that you are getting the best manager you can and help you ensure you are receiving your money\'s worth.
The value of split testing
Spilt testing has become key in slashing click costs and even fundamental to attaining much improved ad placement in Google. Various Google AdWords advertisers live and swear by split testing mainly because of the magnificent influence it has on their own AdWords promotions. However there are a variety of of Google adwords management services that simply do not offer split testing as a result of the effort it takes to put it together for consumers. There are even providers who provide split testing as being an add on service, and therefore they charge additional money meant for split testing your advertisements. This is totally backwards and just plain incorrect. If you\'ve to pay an Adwords management service to take care of the AdWords accounts, split testing must certainly be provided as an aspect of regular management without any extra fees. Ultimately split testing, is the answer to decreasing your click costs and accomplishing greater ad positioning in Google.
Campaign Optimization
You had better ensure the Adwords management includes this. Campaign optimization is amongst the initial items which a skilled Adwords management service performs on your campaigns. Campaign optimization encompasses organizing keywords into quite closely knit, related adgroups. Google dislikes it when you incorporate all your keywords filled into the exact same or simply a few adgroups. Organizing the adgroups appropriately needs a lot of time and a lot of skill nevertheless is a vital element of making your AdWords campaigns achieve great relevancy.
Relevancy
The majority of Adwords management Service specialists understand that relevancy is a big part of creating AdWords campaigns successful, though just a few Adwords management Services emphasize the value of relevancy for their clients. It takes a great deal of work to create campaigns which possess flawless relevancy. If the management service does not assure that the adgroups, your commercials and your internet site landing page have ideal relevancy then you\'re not getting your money\'s worth of Adwords management. Google looks for relevancy and constantly benefits campaigns that perfect this.
Conversion
It is possible for you to have all the visitors in the globe browsing your website, if your website cannot convert this traffic into sales what is the point? The one goal of your website is to convert site visitors into sales and prospective customers. Unfortunately, it is not easy to stumble on a management service with knowledge about the conversion process. While majority of the Google AdWords management Services may help get more traffic by means of AdWords, not many of these services help their clients to improve their websites to make sure that they convert site visitors into product sales. Regardless, you should find a service which does both. Remember, conversion is principal to earnings.
Just what Training do the staffs undergo?
Continuing education is a big part of successful Adwords management. The Google AdWords world is frequently changing. If you are not regularly studying and also spending money on education then you will definitely fall behind. The most sophisticated Google AdWords Management Services invest tens of thousands of dollars in training. Never be hesitant to ask for confirmation of continuing education. In the end it is your own funds at jeopardy.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/seeking-a-great-adwords-account-manager-4997127.html
About the Author
Are you searching for the best Adwords management company? Here it is WebSavvy.com.au, Australia\'s number 1 Adwords management company. Visit http://www.WebSavvy.com.au and learn how to manage your adwords campaign in a better way.
General Guidelines For Choosing Images
Author:
Jennifer Sheahan
I can\'t emphasize enough how critical images are in Facebook advertising. They are the single most important aspect of your ad. Tests have been done using fabricated ads, with absolute gibberish in the headline and nonsensical ad copy but a fantastic, inviting image. And guess what? People clicked! It is estimated that 70of the success or failure of ads is determined by images and only 30by the headline and body combined. The image you select will make or break your ad.
When choosing photos keep in mind that Facebook is very particular about the user experience and insists that images in ads are appropriate. They will disapprove ads if they\'re not a good fit. In other words, images must make sense with the overall ad. According to Facebook, ads will be denied for the following reasons: if they\'re deemed inappropriate, irrelevant, racy, too suggestive, or too revealing.
Trying to find the right image is where most people stumble. You can go to iStockPhoto or Shutterstock or Flickr\'s Creative Commons to find photos. But you\'ve got to stay away from those traditional 'stock photo' type images that have a bunch of people dressed in business suits because those are obviously staged and formulaic and they don\'t appeal to people. You want your image to be one people can relate to. When you find a photo that works and is getting a really good clickthrough rate, then take that photograph and add a border to it or round the corners. Have another image with the same photo, where you add something else. You might want to add the price over the top of your image or something along those lines so that it stands out. Add a double border so it looks like it\'s a double mounted photograph, so you have a black border and then a red border. That stands out really well too. We always create a couple of different versions of every photo.
For quite some time, images based solely on logos or text weren\'t the most successful. In recent days, however, I\'ve started to notice some clever images using text. If you\'re going to go the photo-free route, you do have to be sure to make the image attention-grabbing and visually interesting. Generally speaking, we have more success when using photos. If it\'s possible for you to incorporate your logo or some text along with a photo, that is a great way to go too. Think big, bold images that speak to your ad on their own and be sure the image fits the whole space.
A great way to test the effectiveness of your ad\'s image is to step away from your computer and see if you can tell at a glance what is being advertised. You want people to understand what\'s in the photo without them having to look too closely at it. If it is eye-catching, makes sense, and seems to be speaking to the product or service you\'re offering, you\'re good to go!
Article Source: http://www.articlesbase.com/ppc-advertising-articles/general-guidelines-for-choosing-images-4998264.html
About the Author
Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a 'Monthly Insights' program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete 'Done For You' service, which includes an analysis of the client\'s marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.
Jennifer Sheahan
I can\'t emphasize enough how critical images are in Facebook advertising. They are the single most important aspect of your ad. Tests have been done using fabricated ads, with absolute gibberish in the headline and nonsensical ad copy but a fantastic, inviting image. And guess what? People clicked! It is estimated that 70of the success or failure of ads is determined by images and only 30by the headline and body combined. The image you select will make or break your ad.
When choosing photos keep in mind that Facebook is very particular about the user experience and insists that images in ads are appropriate. They will disapprove ads if they\'re not a good fit. In other words, images must make sense with the overall ad. According to Facebook, ads will be denied for the following reasons: if they\'re deemed inappropriate, irrelevant, racy, too suggestive, or too revealing.
Trying to find the right image is where most people stumble. You can go to iStockPhoto or Shutterstock or Flickr\'s Creative Commons to find photos. But you\'ve got to stay away from those traditional 'stock photo' type images that have a bunch of people dressed in business suits because those are obviously staged and formulaic and they don\'t appeal to people. You want your image to be one people can relate to. When you find a photo that works and is getting a really good clickthrough rate, then take that photograph and add a border to it or round the corners. Have another image with the same photo, where you add something else. You might want to add the price over the top of your image or something along those lines so that it stands out. Add a double border so it looks like it\'s a double mounted photograph, so you have a black border and then a red border. That stands out really well too. We always create a couple of different versions of every photo.
For quite some time, images based solely on logos or text weren\'t the most successful. In recent days, however, I\'ve started to notice some clever images using text. If you\'re going to go the photo-free route, you do have to be sure to make the image attention-grabbing and visually interesting. Generally speaking, we have more success when using photos. If it\'s possible for you to incorporate your logo or some text along with a photo, that is a great way to go too. Think big, bold images that speak to your ad on their own and be sure the image fits the whole space.
A great way to test the effectiveness of your ad\'s image is to step away from your computer and see if you can tell at a glance what is being advertised. You want people to understand what\'s in the photo without them having to look too closely at it. If it is eye-catching, makes sense, and seems to be speaking to the product or service you\'re offering, you\'re good to go!
Article Source: http://www.articlesbase.com/ppc-advertising-articles/general-guidelines-for-choosing-images-4998264.html
About the Author
Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a 'Monthly Insights' program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete 'Done For You' service, which includes an analysis of the client\'s marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.
PPC Advertising Can be Incredibly Effective
Author:
mobilelutions
Advertising online can be very difficult, and you may find that your online advertising campaigns may simply flop because you haven\'t done enough research or preparation before launching it. Advertising online is actually one of the most difficult forms of advertising, and it is always wise to contract the services of a professional if you want to truly experience success with your advertising campaigns.
If you are going to do your own advertising, one of the best methods of advertising to consider is pay per click ads. These pay per click ads are easily placed on a number of websites, and they are highly visible and targeted to achieve maximum results. Using pay per clicks ads is actually fairly easy, and you can actually do your own PPC advertising campaign in Atlanta without the need for an Atlanta web developer.
One downside to using Pay per click ads is the fact that it usually ends up costing a good deal. Seeing as you are paying out every time someone clicks on your advertisement, you will end up shooting you monthly advertising budget in just days or weeks. You may find that PPC advertising is a bit costly, but it is still one of the most effective methods of advertising online.
Pay per click ads are ads that you have paid for, ads that will be displayed every time someone does a search for a particular keyphrase. Every time someone does an online search for the keyphrase you have paid for, your Pay per click ads will be displayed above the search results. This is a good way to ensure that people click on your ads, but it is a fairly costly method of advertising.
The problem with using pay per click ads for advertising is the fact that many people are often bidding over the same keyphrase, meaning that you have to pay more for every click than any other PPC advertiser. This could result in your paying a good deal more than you had originally intended in order to ensure the success of your pay per click ads.
There are a few things that you can do to help your pay per click ads have better results, and you may want to contract an Atlanta web developer to help you ensure that your PPC ads are truly effective.
Place a limit on how much you can afford to spend every day, even if you don\'t achieve any sales through your PPC ads. Keep your PPC advertising budget manageable, and make sure that you can cover the cost of PPC ads without taking it from other areas of your marketing.
Try to use a system that enables you to get the email address and name of the person who clicked on your PPC ads to get to your site. This way your advertising will not be for nothing, as you can simply use that information in sending out your marketing emails to people who have visited your site.
Use long tail keywords that entice people to buy, as they will ensure that the keyphrase used for your PPC ads will actually yield returns on what you pay for them.
Write PPC ads only for people who will actually buy the product, and make sure that your ad is worded in such a way that only those who are actually interested will click on your link.
If you are looking for Pay Per Click Ads then you should look no further than WSI. For PPC Ads, this America based company is most apt for your assistance. To know more, visit the website at http://www.wsipowerfulwebresults.com/
Article Source: http://www.articlesbase.com/ppc-advertising-articles/ppc-advertising-can-be-incredibly-effective-5018391.html
About the Author
WSI in a nutshell is a specially trained and specialized Internet business expert who is ready to deliver products and services that best meet your business needs and your budget.
mobilelutions
Advertising online can be very difficult, and you may find that your online advertising campaigns may simply flop because you haven\'t done enough research or preparation before launching it. Advertising online is actually one of the most difficult forms of advertising, and it is always wise to contract the services of a professional if you want to truly experience success with your advertising campaigns.
If you are going to do your own advertising, one of the best methods of advertising to consider is pay per click ads. These pay per click ads are easily placed on a number of websites, and they are highly visible and targeted to achieve maximum results. Using pay per clicks ads is actually fairly easy, and you can actually do your own PPC advertising campaign in Atlanta without the need for an Atlanta web developer.
One downside to using Pay per click ads is the fact that it usually ends up costing a good deal. Seeing as you are paying out every time someone clicks on your advertisement, you will end up shooting you monthly advertising budget in just days or weeks. You may find that PPC advertising is a bit costly, but it is still one of the most effective methods of advertising online.
Pay per click ads are ads that you have paid for, ads that will be displayed every time someone does a search for a particular keyphrase. Every time someone does an online search for the keyphrase you have paid for, your Pay per click ads will be displayed above the search results. This is a good way to ensure that people click on your ads, but it is a fairly costly method of advertising.
The problem with using pay per click ads for advertising is the fact that many people are often bidding over the same keyphrase, meaning that you have to pay more for every click than any other PPC advertiser. This could result in your paying a good deal more than you had originally intended in order to ensure the success of your pay per click ads.
There are a few things that you can do to help your pay per click ads have better results, and you may want to contract an Atlanta web developer to help you ensure that your PPC ads are truly effective.
Place a limit on how much you can afford to spend every day, even if you don\'t achieve any sales through your PPC ads. Keep your PPC advertising budget manageable, and make sure that you can cover the cost of PPC ads without taking it from other areas of your marketing.
Try to use a system that enables you to get the email address and name of the person who clicked on your PPC ads to get to your site. This way your advertising will not be for nothing, as you can simply use that information in sending out your marketing emails to people who have visited your site.
Use long tail keywords that entice people to buy, as they will ensure that the keyphrase used for your PPC ads will actually yield returns on what you pay for them.
Write PPC ads only for people who will actually buy the product, and make sure that your ad is worded in such a way that only those who are actually interested will click on your link.
If you are looking for Pay Per Click Ads then you should look no further than WSI. For PPC Ads, this America based company is most apt for your assistance. To know more, visit the website at http://www.wsipowerfulwebresults.com/
Article Source: http://www.articlesbase.com/ppc-advertising-articles/ppc-advertising-can-be-incredibly-effective-5018391.html
About the Author
WSI in a nutshell is a specially trained and specialized Internet business expert who is ready to deliver products and services that best meet your business needs and your budget.
6 Reasons to Hire PPC service
Author:
ishtiaq
6 reasons to hire my PPC Service:
1. Great value for moneyMy PPC Consultant services are greater value for money than most agencies because I have lower overheads. Agencies charge a lot of money because they have expensive overheads and payroll, but I\'ll give you a better service and great results and help to reduce your PPC costs at the same time. I also don\'t tie you into a contract; you can drop out at any time.
2. PPC campaigns that are tailored to you
Because I\'m a freelance PPC Consultant and not a sales-driven agency, I don\'t have a cookie-cutter system for clients. I\'ll discuss your business needs with you and analyse your market, customers and competitors. Whether you have an existing Adwords campaign or want to set up a new campaign, I can transform non-profitable campaigns to show a positive return on investment and growth in sales that is tailored to your business requirements.
3. Passion for excellent results
My drive and passion is to deliver excellent results for my clients, and I deliver results for a range of businesses. I also have extensive Web Development experience and I am happy to work with your existing Web Developers to improve measurement for Adwords campaigns and maximise conversion rates.
4. Personal and friendly service
As a freelance PPC Consultant, I have a smaller client-base and work with clients who I can realistically improve profits and leads for. I\'m approachable, here to help and to talk things through with you whenever you need to. I offer a very personalised service because you\'re not just another client.
5. Honest and trustworthy
Unfortunately there are a lot of cowboy Google Adwords Consultant companies out there who could take advantage, take your money and give poor results. I offer straight-forward, honest and impartial advice for your business. I\'ll explain unfamiliar concepts in language that you can understand so you know exactly what I am doing. A lot of my work has been referred because of the great results I\'ve delivered.
6. Fast and efficient service
I will have your Google Adwords campaign up and running efficiently and quickly when we\'ve established what your requirements are. Google Adwords campaigns are effective immediately, so you\'ll be boosting prospective customers and sales leads to your website straight away.
I work as a Google Adwords Consultant for clients in U.S., U.K, Canada and India.
For a free, no obligation discussion about your requirements, please contact me on 919702200610 or email:- ishti321@gmail.com.
No upfront fees, no long-term contracts, and the money you\'ll save in reduced click costs will pay for it all before you ever have to pull out a credit card.
visit:- www.payperclickmanager.weebly.com
Article Source: http://www.articlesbase.com/ppc-advertising-articles/6-reasons-to-hire-ppc-service-5022362.html
About the Author
I\'m a Internet Marketing Consultant providing expert PPC Service in Google Adwords, MSN Advertising, Yahoo Advertising, Facebook Advertising to all kinds of businesses and transforming their PPC results.
ishtiaq
6 reasons to hire my PPC Service:
1. Great value for moneyMy PPC Consultant services are greater value for money than most agencies because I have lower overheads. Agencies charge a lot of money because they have expensive overheads and payroll, but I\'ll give you a better service and great results and help to reduce your PPC costs at the same time. I also don\'t tie you into a contract; you can drop out at any time.
2. PPC campaigns that are tailored to you
Because I\'m a freelance PPC Consultant and not a sales-driven agency, I don\'t have a cookie-cutter system for clients. I\'ll discuss your business needs with you and analyse your market, customers and competitors. Whether you have an existing Adwords campaign or want to set up a new campaign, I can transform non-profitable campaigns to show a positive return on investment and growth in sales that is tailored to your business requirements.
3. Passion for excellent results
My drive and passion is to deliver excellent results for my clients, and I deliver results for a range of businesses. I also have extensive Web Development experience and I am happy to work with your existing Web Developers to improve measurement for Adwords campaigns and maximise conversion rates.
4. Personal and friendly service
As a freelance PPC Consultant, I have a smaller client-base and work with clients who I can realistically improve profits and leads for. I\'m approachable, here to help and to talk things through with you whenever you need to. I offer a very personalised service because you\'re not just another client.
5. Honest and trustworthy
Unfortunately there are a lot of cowboy Google Adwords Consultant companies out there who could take advantage, take your money and give poor results. I offer straight-forward, honest and impartial advice for your business. I\'ll explain unfamiliar concepts in language that you can understand so you know exactly what I am doing. A lot of my work has been referred because of the great results I\'ve delivered.
6. Fast and efficient service
I will have your Google Adwords campaign up and running efficiently and quickly when we\'ve established what your requirements are. Google Adwords campaigns are effective immediately, so you\'ll be boosting prospective customers and sales leads to your website straight away.
I work as a Google Adwords Consultant for clients in U.S., U.K, Canada and India.
For a free, no obligation discussion about your requirements, please contact me on 919702200610 or email:- ishti321@gmail.com.
No upfront fees, no long-term contracts, and the money you\'ll save in reduced click costs will pay for it all before you ever have to pull out a credit card.
visit:- www.payperclickmanager.weebly.com
Article Source: http://www.articlesbase.com/ppc-advertising-articles/6-reasons-to-hire-ppc-service-5022362.html
About the Author
I\'m a Internet Marketing Consultant providing expert PPC Service in Google Adwords, MSN Advertising, Yahoo Advertising, Facebook Advertising to all kinds of businesses and transforming their PPC results.
TV Commercial Production Companies - Qualities Of A Successful Commercial Ad
Author:
Kathryn Dawson
Ads serve a purpose of trying to persuade or convince people to buy a particular product or service. Commercial ads try to use TV as the medium for persuasion. Some companies will pay high amounts of money to create an ad campaign they believe will help to slowly win people to their products or services.
Though lots of money is spent, there is no guarantee that DRTV commercials will have the impact that it was intended to have. TV commercial companies constantly look for ways to create the desired impact on a target audience. Though there isn\'t a guarantee, there are certain qualities that make up a good commercial.
Provides Entertainment
Commercials that can entertain people will have a greater impact than the ones that are boring. These ads may have characters that have charisma. One may also find that the characters have attractive features that make you want to keep watching them. The cast in the commercial is talented and they may have an ability to dance or sing well.
If it\'s an animation, the characters really make a good impact on the audience. It could be that the special effects or graphics are really enjoyable. UK TV commercial production companies realize that entertainment is a key quality. There are many casting studio London centres that produce various DRTV commercials with these qualities. Though a commercial may have a good impact, advertising companies will suggest to clients to rotate ads so that it changes.
Bright and Imaginative
Some of the best commercials will be very clever. When you watch the commercial, it really makes you think or may make you aware of something that you didn\'t originally think of. In fact, some campaigns are not even designed to be understood. Rather to provoke thought and a lasting impression. Those commercials that lack the intelligence and clever factor stand the risk of being avoided completely. Viewers may decide to change the channel or turn off the TV completely.
Some of the techniques used by some companies are to use well thought out dialogue between characters. Others will use well thought out sequences to make the target audience ponder.
It\'s catchy
Those commercials that leave a lasting impression on viewers usually have catchy phrases or jingles. When commercials have catchy lines, people remember the commercial long after it has ended. Commercials like these may use subtle humour as well.
This technique is very successful because it\'s just like listening to your favourite song on the radio. People may not always know the title of the song at first but they remember a line in the song. Eventually, they find out the title of the song after hearing the same song over and over. This is the same idea for a commercial that has a catchy jingle or phrase.
Has an element of allure
Everywhere you turn, you probably see images of attractive people and clothes in different forms of advertising. Physical attractiveness is definitely a quality that sells. This doesn\'t mean that one has to show graphic or inappropriate images. A commercial can just hint at sensuality to sell some products or services.
Has an element of humour
When all else fails, make them laugh. Laughter has healing qualities and will help relieve one\'s stress levels. Many advertising agencies implement this technique in many of their advertising ads and campaigns. There have been detailed psychological studies that have documented the effects that humour has with the power to persuade. Often, these are also the most memorable campaigns that stand the test of time.
The qualities above are all found in some of the most successful commercial ads and campaigns. Many recognized UK tv commercial production companies use one or a combination of the techniques. To produce some high quality DRTV commercials, a few of the commercial advertising companies use casting studio London centres to help recruit acting talent to be used in some of the higher end commercials. The right casting can make all the difference. Combining all these factors can set your advert apart from the rest and lead to a high impact campaign that gets results.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/tv-commercial-production-companies-qualities-of-a-successful-commercial-ad-5022408.html
About the Author
Kathryn Dawson writes articles about Space City, one of the UK\'s premier tv commercial production companies offering high quality brand response and drtv commercials. With over 19 years of experience Space City is the perfect partner to make your TV advertising campaigns work harder, priding themselves on working cost-effectively without sacrificing production values. Talk to the friendly team at Space City about casting studio london today.
Kathryn Dawson
Ads serve a purpose of trying to persuade or convince people to buy a particular product or service. Commercial ads try to use TV as the medium for persuasion. Some companies will pay high amounts of money to create an ad campaign they believe will help to slowly win people to their products or services.
Though lots of money is spent, there is no guarantee that DRTV commercials will have the impact that it was intended to have. TV commercial companies constantly look for ways to create the desired impact on a target audience. Though there isn\'t a guarantee, there are certain qualities that make up a good commercial.
Provides Entertainment
Commercials that can entertain people will have a greater impact than the ones that are boring. These ads may have characters that have charisma. One may also find that the characters have attractive features that make you want to keep watching them. The cast in the commercial is talented and they may have an ability to dance or sing well.
If it\'s an animation, the characters really make a good impact on the audience. It could be that the special effects or graphics are really enjoyable. UK TV commercial production companies realize that entertainment is a key quality. There are many casting studio London centres that produce various DRTV commercials with these qualities. Though a commercial may have a good impact, advertising companies will suggest to clients to rotate ads so that it changes.
Bright and Imaginative
Some of the best commercials will be very clever. When you watch the commercial, it really makes you think or may make you aware of something that you didn\'t originally think of. In fact, some campaigns are not even designed to be understood. Rather to provoke thought and a lasting impression. Those commercials that lack the intelligence and clever factor stand the risk of being avoided completely. Viewers may decide to change the channel or turn off the TV completely.
Some of the techniques used by some companies are to use well thought out dialogue between characters. Others will use well thought out sequences to make the target audience ponder.
It\'s catchy
Those commercials that leave a lasting impression on viewers usually have catchy phrases or jingles. When commercials have catchy lines, people remember the commercial long after it has ended. Commercials like these may use subtle humour as well.
This technique is very successful because it\'s just like listening to your favourite song on the radio. People may not always know the title of the song at first but they remember a line in the song. Eventually, they find out the title of the song after hearing the same song over and over. This is the same idea for a commercial that has a catchy jingle or phrase.
Has an element of allure
Everywhere you turn, you probably see images of attractive people and clothes in different forms of advertising. Physical attractiveness is definitely a quality that sells. This doesn\'t mean that one has to show graphic or inappropriate images. A commercial can just hint at sensuality to sell some products or services.
Has an element of humour
When all else fails, make them laugh. Laughter has healing qualities and will help relieve one\'s stress levels. Many advertising agencies implement this technique in many of their advertising ads and campaigns. There have been detailed psychological studies that have documented the effects that humour has with the power to persuade. Often, these are also the most memorable campaigns that stand the test of time.
The qualities above are all found in some of the most successful commercial ads and campaigns. Many recognized UK tv commercial production companies use one or a combination of the techniques. To produce some high quality DRTV commercials, a few of the commercial advertising companies use casting studio London centres to help recruit acting talent to be used in some of the higher end commercials. The right casting can make all the difference. Combining all these factors can set your advert apart from the rest and lead to a high impact campaign that gets results.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/tv-commercial-production-companies-qualities-of-a-successful-commercial-ad-5022408.html
About the Author
Kathryn Dawson writes articles about Space City, one of the UK\'s premier tv commercial production companies offering high quality brand response and drtv commercials. With over 19 years of experience Space City is the perfect partner to make your TV advertising campaigns work harder, priding themselves on working cost-effectively without sacrificing production values. Talk to the friendly team at Space City about casting studio london today.
Getting a "Bang For Your Buck" on Facebook
Author:
Jennifer Sheahan
In recent weeks the cost of advertising on Facebook has skyrocketed. In our testing prior to February 2011, we had several ads getting 4-10 cent clicks. But those numbers are nearly impossible to achieve now. Change is happening all the time with Facebook ads and it\'s crucial to stay on top of things. A lot of money can be wasted if you approach Facebook advertising casually, without research. For instance, you cannot simply take a Google AdWords campaign and transfer it across to Facebook. Many people try this and they\'re often disappointed when those ads don\'t last much longer than 4 or 5 days.
Google Adwords converts better than Facebook (though costs more) for the majority of products & services. This is primarily because when searching on Google, people are often in buying mode, where Facebook users are busy browsing photos and playing Mafia Wars. It\'s a completely different mind set. It can take quite a bit longer to generate a positive ROI with Facebook than with Google AdWords. To advertise successfully on Facebook, it\'s important to keep this in mind. The ROI is there, we just have to approach the sales process differently. The best way to economize with Facebook ads is to keep creating variations of your as, with different headlines and unique images that keep viewers intrigued- and to monitor your ads very carefully.
So you know that a different approach is needed to keep your ads running successfully. But please don\'t neglect the second- and equally important- piece, which is to see that your offer is set up properly. It is essential to have a well-established sales funnel that consistently converts visitors into buyers. On Facebook, you often won\'t make money instantly on the front end. If you\'re buying traffic, sending it to a site, and expecting them to buy instantly, it will be extremely difficult to have a positive ROI. Facebook rewards advertisers with a lower CPC if traffic is sent to a fan page rather than an outside website. So the easiest path forward is to build a relationship with your customers by sending them to your fan page, where they will (ideally) opt in to your email list. Keep in mind, too, that obtaining email addresses is just the beginning. You need to explore the questions: 'What happens after they click ‘Like\'?' and 'What kinds of email followups am I sending?'
Spend some time fine-tuning your sales funnel and keep tabs on your ad campaigns and you\'ll be rewarded in the end.
Jennifer is based in Melbourne and is a busy mother and internet marketer who has developed a strong reputation as a leader in this industry. She is always thinking about online business opportunities. Facebook ads caught her attention years ago in part because of the immense traffic and ability to target customers so well. She discovered PPC advertising and it wasn\'t long before she became a specialist. In addition to running the FBAdsLab, she also maintains PPCMom.com. Through several years of trial and error, she has amassed an extensive body of information, strategies, and technical know-how. In 2010 she developed this unique Facebook Ads system that works for all kinds of businesses – online and offline, big and small. http://www.fbadslab.com/
Article Source: http://www.articlesbase.com/ppc-advertising-articles/getting-a-bang-for-your-buck-on-facebook-5026560.html
About the Author
Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a 'Monthly Insights' program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete 'Done For You' service, which includes an analysis of the client\'s marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.
Jennifer Sheahan
In recent weeks the cost of advertising on Facebook has skyrocketed. In our testing prior to February 2011, we had several ads getting 4-10 cent clicks. But those numbers are nearly impossible to achieve now. Change is happening all the time with Facebook ads and it\'s crucial to stay on top of things. A lot of money can be wasted if you approach Facebook advertising casually, without research. For instance, you cannot simply take a Google AdWords campaign and transfer it across to Facebook. Many people try this and they\'re often disappointed when those ads don\'t last much longer than 4 or 5 days.
Google Adwords converts better than Facebook (though costs more) for the majority of products & services. This is primarily because when searching on Google, people are often in buying mode, where Facebook users are busy browsing photos and playing Mafia Wars. It\'s a completely different mind set. It can take quite a bit longer to generate a positive ROI with Facebook than with Google AdWords. To advertise successfully on Facebook, it\'s important to keep this in mind. The ROI is there, we just have to approach the sales process differently. The best way to economize with Facebook ads is to keep creating variations of your as, with different headlines and unique images that keep viewers intrigued- and to monitor your ads very carefully.
So you know that a different approach is needed to keep your ads running successfully. But please don\'t neglect the second- and equally important- piece, which is to see that your offer is set up properly. It is essential to have a well-established sales funnel that consistently converts visitors into buyers. On Facebook, you often won\'t make money instantly on the front end. If you\'re buying traffic, sending it to a site, and expecting them to buy instantly, it will be extremely difficult to have a positive ROI. Facebook rewards advertisers with a lower CPC if traffic is sent to a fan page rather than an outside website. So the easiest path forward is to build a relationship with your customers by sending them to your fan page, where they will (ideally) opt in to your email list. Keep in mind, too, that obtaining email addresses is just the beginning. You need to explore the questions: 'What happens after they click ‘Like\'?' and 'What kinds of email followups am I sending?'
Spend some time fine-tuning your sales funnel and keep tabs on your ad campaigns and you\'ll be rewarded in the end.
Jennifer is based in Melbourne and is a busy mother and internet marketer who has developed a strong reputation as a leader in this industry. She is always thinking about online business opportunities. Facebook ads caught her attention years ago in part because of the immense traffic and ability to target customers so well. She discovered PPC advertising and it wasn\'t long before she became a specialist. In addition to running the FBAdsLab, she also maintains PPCMom.com. Through several years of trial and error, she has amassed an extensive body of information, strategies, and technical know-how. In 2010 she developed this unique Facebook Ads system that works for all kinds of businesses – online and offline, big and small. http://www.fbadslab.com/
Article Source: http://www.articlesbase.com/ppc-advertising-articles/getting-a-bang-for-your-buck-on-facebook-5026560.html
About the Author
Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a 'Monthly Insights' program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete 'Done For You' service, which includes an analysis of the client\'s marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.
Getting Custom Business Presentation Folders is No More a Problem
Author:
Sara Criss
There are many advantages of custom folders for the business process management. In general terms, the folders are used for the sake of filing, report protection, paper saving, project presentation, document handling and delivering some speech. However, having your own custom folders for various business purposes increases the grace, value and image of your brand. In psychological terms, the custom items are a constant reminder of your brand name as your logo, name, mission statement etc. on the item keep on knocking on the mind.
Having said that the customized folders are very important item in terms of business development and process management, it is very good news for all those who want to have custom presentation folders that it is no more a problem for them. In the past, there were die cut printing process, which only used to define the size and shape of the folders. The rest of the things could not be customized owing to various problems and complications.
However, with the invention of latest technological gadgets and tools, it has become very easy for any business to get the customized items printed as per the requirements, needs and demands of the process. The firms can have their specialized legal presentation folder for some niche type of document storage and presentation purposes and they can make as many modifications as they want in the design of their products. Suppose, you are to print a presentation folder, you will have a right to select the color, content, graphics, size, shape, printing paper and finally printing process and other features for it.
There are various sizes of the folders available with various features. If you want to get them printed for saving important documents like degrees, contracts or appointment letters; you may opt for pocket folders. Even you have a choice of installing some clip board inside which may keep on a hold on your documents and does not let them fall. The beauty of a pocket folder is its reliability in terms of document safety and security of data. This is indeed a main reason behind the growing popularity of them in the business circles, with particular reference to accountancy firms as they have a lot to do with them.
The last but not the least is the printing process and platforms, where you can have access to pure customized job as per your requirements and budget. If you talk my advice, you must consult some online printing company. This is for your continence as you will have to go to some printer to tell him and bargain for your business pocket folders. Instead, you will only need to visit the website and tell the CSR about your specifications and requirements. You can also ask for some sample folder designs which may help you in designing as well. The good thing about online printing is that they are comparatively cheaper in the industry.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/getting-custom-business-presentation-folders-is-no-more-a-problem-5042125.html
About the Author
Mike Johns works for PrintingBlue that has been serving the printing needs of customers since 1995 in USA, Canada. Australia and UK, more topics on other related printing services can be found at presentation folder and pocket folders
Sara Criss
There are many advantages of custom folders for the business process management. In general terms, the folders are used for the sake of filing, report protection, paper saving, project presentation, document handling and delivering some speech. However, having your own custom folders for various business purposes increases the grace, value and image of your brand. In psychological terms, the custom items are a constant reminder of your brand name as your logo, name, mission statement etc. on the item keep on knocking on the mind.
Having said that the customized folders are very important item in terms of business development and process management, it is very good news for all those who want to have custom presentation folders that it is no more a problem for them. In the past, there were die cut printing process, which only used to define the size and shape of the folders. The rest of the things could not be customized owing to various problems and complications.
However, with the invention of latest technological gadgets and tools, it has become very easy for any business to get the customized items printed as per the requirements, needs and demands of the process. The firms can have their specialized legal presentation folder for some niche type of document storage and presentation purposes and they can make as many modifications as they want in the design of their products. Suppose, you are to print a presentation folder, you will have a right to select the color, content, graphics, size, shape, printing paper and finally printing process and other features for it.
There are various sizes of the folders available with various features. If you want to get them printed for saving important documents like degrees, contracts or appointment letters; you may opt for pocket folders. Even you have a choice of installing some clip board inside which may keep on a hold on your documents and does not let them fall. The beauty of a pocket folder is its reliability in terms of document safety and security of data. This is indeed a main reason behind the growing popularity of them in the business circles, with particular reference to accountancy firms as they have a lot to do with them.
The last but not the least is the printing process and platforms, where you can have access to pure customized job as per your requirements and budget. If you talk my advice, you must consult some online printing company. This is for your continence as you will have to go to some printer to tell him and bargain for your business pocket folders. Instead, you will only need to visit the website and tell the CSR about your specifications and requirements. You can also ask for some sample folder designs which may help you in designing as well. The good thing about online printing is that they are comparatively cheaper in the industry.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/getting-custom-business-presentation-folders-is-no-more-a-problem-5042125.html
About the Author
Mike Johns works for PrintingBlue that has been serving the printing needs of customers since 1995 in USA, Canada. Australia and UK, more topics on other related printing services can be found at presentation folder and pocket folders
Designing Successful PPC Campaign
Author:
PPC Management
There are few things to be kept in mind whenever starting a PPC campaign. Entire process can be divided in three parts i.e. Research & planning, Implementation and reviewing. In fact these broad processes can be divided in sub groups.
A.) Research & Planning:
First step has to be deciding objectives of the campaign. Objectives need to be defined clearly and parameters of measuring performance should be clarified. The parameters can be what niche audience you want on your site, how much traffic you are targeting. Once we decide on objectives, second step is to do research on the target audience and pages they visit. Also important is to study what should be there in your campaign to attract them to your site. Once these facts are known then come deciding on key words that are to be used for campaign. One should put oneself in clients place and check what are the words that are relevant to the target group. Available budget for the campaign also plays a vital role. Whenever one bids for keywords on search engine, you should not go overboard so as to use up the entire budget in a short time and also not bidding so low that your AD is not in top searches. Final plan for the campaign has to keep all these in mind and should revolve around keywords.
B.) Implementation:
After planning comes implementing them. Your AD will directly compete with Ads of rivals and hence better that they give a clear picture of your services. AD campaign can be broken into a series of Ads, each to be revealed in the correct time. A point to be remembered is not mixing different keywords in single AD. Actual action starts once the client is redirected by AD and reaches your homepage. Landing page creates a first impression about the company and hence it should be able to engage a visitor for longer duration. You are paying for each visitor hence copy on page needs to be well thought. Now a day even professional copy writers are available for getting high conversion rate. Navigation from one page to other should be in a proper manner.
C.) Reviewing:
Once Ads are displayed and people start visiting your site you need to analyze what is a response of visitors. Whether they remain on your page for enough time, do they make any purchase during their visit or do they just search and move out. The process of checking out results can be termed as reviewing. It is not just checking results but also changing plans based on responses. An example can be changing keyword if results show clients visiting your site by referring to that word are not converting in sale. In case desired results are not achieved, a continuous watch will help in knowing whether you need to change keyword or change layout of your site.
Being most cost effective way of advertising on web,PPC campaign need to be handled very carefully and its success can be a starting point of great business endeavor.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/designing-successful-ppc-campaign-5046092.html
About the Author
Our PPC Management Team is Create Custom PPC Campaign and eligible to manage any size of Businesses. We have 6 Years of tough experience in managing Pay per click advertising on platforms PPC Management, Yahoo Search Marketing, Bing Internet Marketing, Facebook PPC Ads. Contact US on adwords@webindiainc.com
PPC Management
There are few things to be kept in mind whenever starting a PPC campaign. Entire process can be divided in three parts i.e. Research & planning, Implementation and reviewing. In fact these broad processes can be divided in sub groups.
A.) Research & Planning:
First step has to be deciding objectives of the campaign. Objectives need to be defined clearly and parameters of measuring performance should be clarified. The parameters can be what niche audience you want on your site, how much traffic you are targeting. Once we decide on objectives, second step is to do research on the target audience and pages they visit. Also important is to study what should be there in your campaign to attract them to your site. Once these facts are known then come deciding on key words that are to be used for campaign. One should put oneself in clients place and check what are the words that are relevant to the target group. Available budget for the campaign also plays a vital role. Whenever one bids for keywords on search engine, you should not go overboard so as to use up the entire budget in a short time and also not bidding so low that your AD is not in top searches. Final plan for the campaign has to keep all these in mind and should revolve around keywords.
B.) Implementation:
After planning comes implementing them. Your AD will directly compete with Ads of rivals and hence better that they give a clear picture of your services. AD campaign can be broken into a series of Ads, each to be revealed in the correct time. A point to be remembered is not mixing different keywords in single AD. Actual action starts once the client is redirected by AD and reaches your homepage. Landing page creates a first impression about the company and hence it should be able to engage a visitor for longer duration. You are paying for each visitor hence copy on page needs to be well thought. Now a day even professional copy writers are available for getting high conversion rate. Navigation from one page to other should be in a proper manner.
C.) Reviewing:
Once Ads are displayed and people start visiting your site you need to analyze what is a response of visitors. Whether they remain on your page for enough time, do they make any purchase during their visit or do they just search and move out. The process of checking out results can be termed as reviewing. It is not just checking results but also changing plans based on responses. An example can be changing keyword if results show clients visiting your site by referring to that word are not converting in sale. In case desired results are not achieved, a continuous watch will help in knowing whether you need to change keyword or change layout of your site.
Being most cost effective way of advertising on web,PPC campaign need to be handled very carefully and its success can be a starting point of great business endeavor.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/designing-successful-ppc-campaign-5046092.html
About the Author
Our PPC Management Team is Create Custom PPC Campaign and eligible to manage any size of Businesses. We have 6 Years of tough experience in managing Pay per click advertising on platforms PPC Management, Yahoo Search Marketing, Bing Internet Marketing, Facebook PPC Ads. Contact US on adwords@webindiainc.com
Facebook Targeting
Author:
Jennifer Sheahan
If you aren\'t finding much luck by advertising on Facebook, perhaps one of your problems is targeting. This is one step in your ads that can make a huge difference in whether you find success with your campaign or not.
You have to make sure you are targeting the right market in order to have a successful campaign but, how do you do it?
Here are a few steps to help you choose the right demographics for your campaign.
1) Start by thinking about who your primary customer is. This should be relatively simple, but here are a few examples.
Your Product is a recipe ebook. Generally it will be sold to women who cook. What else can you think of that would describe a woman who cooks? Possibly married, a mom, etc.
So, what would be in her profile? I could be a description of her children, married as her relationship status, etc. Now you can use these ideas to help you choose keywords and ages for your campaign.
Let\'s try another example:
You are selling a dog potty training product. What ages and what keywords could you target? To start with, you will want adults, so begin with early 20′s and go up to 40′s or 50′s. Then you want to choose someone who likes animals, has pets, likes dogs, etc.
2) Use some tools to help you choose your demographics. One tool is Quantcast. This is a website that tells you about the demographics of different websites. When you visit Quantcast . com you are going to type in a domain that your target market will often visit. For the recipe book, you\'ll want to use a site like allrecipes . com. Let\'s look at the results:
What you see here, are the ages, sex, income, race, and education of the people that are most likely to visit allrecipes . com. On the bottom of the image you see other websites they are likely to visit. You can use this information to choose keywords your market likes in your campaign.
3) Now that you have some decent information about your target market, you should play with it a bit. See what you can bid on and put in a few different websites and grab the demographics for them. You\'ll want to make a different campaign for each demographic you think will convert for your product. The more targeted each campaign is, the more likely you are to find the one with the most success, and those that aren\'t making you money.
Another tool you can play with is http://www.compete.com it also shows demographics that will be helpful in building your campaign. What other tools or advice do you have in building a campaign for Facebook?
Article Source: http://www.articlesbase.com/ppc-advertising-articles/facebook-targeting-5051905.html
About the Author
Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a 'Monthly Insights' program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete 'Done For You' service, which includes an analysis of the client\'s marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.
Jennifer Sheahan
If you aren\'t finding much luck by advertising on Facebook, perhaps one of your problems is targeting. This is one step in your ads that can make a huge difference in whether you find success with your campaign or not.
You have to make sure you are targeting the right market in order to have a successful campaign but, how do you do it?
Here are a few steps to help you choose the right demographics for your campaign.
1) Start by thinking about who your primary customer is. This should be relatively simple, but here are a few examples.
Your Product is a recipe ebook. Generally it will be sold to women who cook. What else can you think of that would describe a woman who cooks? Possibly married, a mom, etc.
So, what would be in her profile? I could be a description of her children, married as her relationship status, etc. Now you can use these ideas to help you choose keywords and ages for your campaign.
Let\'s try another example:
You are selling a dog potty training product. What ages and what keywords could you target? To start with, you will want adults, so begin with early 20′s and go up to 40′s or 50′s. Then you want to choose someone who likes animals, has pets, likes dogs, etc.
2) Use some tools to help you choose your demographics. One tool is Quantcast. This is a website that tells you about the demographics of different websites. When you visit Quantcast . com you are going to type in a domain that your target market will often visit. For the recipe book, you\'ll want to use a site like allrecipes . com. Let\'s look at the results:
What you see here, are the ages, sex, income, race, and education of the people that are most likely to visit allrecipes . com. On the bottom of the image you see other websites they are likely to visit. You can use this information to choose keywords your market likes in your campaign.
3) Now that you have some decent information about your target market, you should play with it a bit. See what you can bid on and put in a few different websites and grab the demographics for them. You\'ll want to make a different campaign for each demographic you think will convert for your product. The more targeted each campaign is, the more likely you are to find the one with the most success, and those that aren\'t making you money.
Another tool you can play with is http://www.compete.com it also shows demographics that will be helpful in building your campaign. What other tools or advice do you have in building a campaign for Facebook?
Article Source: http://www.articlesbase.com/ppc-advertising-articles/facebook-targeting-5051905.html
About the Author
Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a 'Monthly Insights' program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete 'Done For You' service, which includes an analysis of the client\'s marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.
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